Quick answer

Why your resumé isn't getting interviews (and how to fix it)

Published October 29, 2026

Short answer: The most common reasons are: it isn't tailored to the job, it lists duties instead of results, the important parts aren't on the top half of page one, it doesn't use the words from the posting, its layout trips up screening software, or it's too long. Fix those first. If you've fixed all of them and still hear nothing, look at which jobs you're applying for.

Hearing nothing back is hard. The good news is that most of the reasons are things you can fix. Job Bank, the Government of Canada’s job site, says an employer “takes an average of 30 seconds to skim a resume” (Job Bank). Most of the fixes below are about making those 30 seconds work for you.

1. It isn’t tailored to the job

If you send the same resumé to every job, it won’t match any of them well. Job Bank says to “specify work experience or achievements that are related to the position you are applying to.”

Fix: keep one master resumé with everything on it. For each job, copy it, then move the most relevant experience to the top, update your summary, and cut what doesn’t relate.

2. It lists duties, not results

“Responsible for answering phones” tells the employer what the job was. It doesn’t say how well you did it.

Fix: rewrite your bullets as action + scope + result. “Answered 60+ calls a day and booked appointments for 4 doctors” (fictional sample) says much more. See our bullet points guide and our list of resumé action words.

3. It doesn’t use the posting’s words

Many employers use software to sort applications. Mount Royal University’s career services says to “use the same keywords from the job posting in your resume, where possible,” without “overstuffing” (Mount Royal University).

Fix: if the posting says “inventory management,” don’t write “stock control.” Use their words for the skills you really have.

4. The layout confuses screening software

Fancy templates can look great and still read badly to software. Mount Royal warns that “some ATS can’t understand tables or columns,” that some “cannot read the content in a header or footer,” and says not to “use images or graphics to illustrate your skills.”

Fix: use one column, standard headings like “Experience” and “Education,” and put your contact details in the main body, not the header.

5. The best part is buried

If your strongest experience is on page two, a 30-second skim may never reach it.

Fix: put a short resumé summary at the top, and order everything by how relevant it is to this job.

6. It’s too long, or too packed

Job Bank says to “limit your resume to two pages,” and to cut or shorten jobs “more than 15 years old.”

Fix: see how long a resumé should be and trim to fit.

7. It includes things Canadian employers don’t expect

A photo, your age, marital status or a list of references can make a resumé look out of place in Canada. Job Bank says a photo “is not the norm in Canada,” and to keep references “on a separate sheet.”

Fix: remove them. Our guides on photos and references explain why.

8. Small errors

Typos, a mix of date formats, or an old email address can make a good resumé look rushed.

Fix: read it out loud, check every date is in the same format, and ask someone else to read it before you send it.

Still nothing? Check the jobs, not just the resumé

If your resumé is in good shape, look at where you’re applying:

  • Are you meeting the must-haves? If a posting needs a licence or certificate you don’t have yet, you’ll likely be screened out no matter how good the resumé is.
  • Are you sending a cover letter when asked? Skipping a requested cover letter can end an application early. See do you need a cover letter?
  • Are you only applying online? Asking people in your field for a referral, or contacting a hiring manager directly, can get your resumé read by a person.

Sources

All accessed 2026-10-29.

  1. Job Bank (Government of Canada). How to write a good resume. https://www.jobbank.gc.ca/findajob/resources/write-good-resume
  2. Mount Royal University, Career Services. Resumés and applicant tracking systems (tip sheet). https://www.mtroyal.ca/EmploymentCareers/CareerServices/_pdfs/TS_Resumes_Applicant-Tracking-Systems.pdf

Want us to apply this to your resumé? A full edit is $29 CAD, back 24 hours from payment and complete information.

See resumé editing